Do you feel overwhelmed when it comes to finding your story and getting in front of the media? Sign up for my free PR workbook.
What do coaches like Marie Forleo, Tony Robbins, and Danielle LaPorte all have in common?
Having a great product is key—but what really takes you to the next level is knowing how to properly market your product and sell the person behind it—you! When people invest in a Marie Forleo program or a Tony Robbins seminar they're not just investing in the product, they're investing in the person. That is what good PR does. It makes you fall in love with the person behind the product.
PR gives you a platform to tell your unique story and attract others who connect to what you're all about. It also follows the basic rule of: the more that people see your name in communities they trust, and the more people connect with your story, the more they'll associate feelings of trust, loyalty, and authority to what you do. This is where the real magic happens.
But wait—what is PR exactly?
PR (or public relations) is that little something extra that takes you from being a coach no one has heard of, to someone that people relate to, seek out, and want to invest in.
It's what allows people to get to connect with you on a more personal level—a connection that leads to more inquiries, more discovery calls, and more sales.
The way you get in front of your audience? Through gaining placements in the media on reputable blogs, podcasts, radio shows, and TV placements. The more you get in front of your audience and share your unique story and expertise, the quicker you'll become seen as an authority figure within your field, and the faster you'll see your personal fan and client base begin to expand.
Let's work together!
Want to learn more about what PR can do for your career and if now is the right time to invest? Schedule a free 15-minute Discovery Call, and we'll go over all the basics and assess your unique situation.
In our private one-on-one sessions, we'll work together to craft your unique story and put together a PR strategy that will get you into the media and in front of thousands of potential clients.
Because who doesn't love freebies?